NATIVES FOR ZOHRAN
Indigenous Led Coalition for Zohran Mamdani for Mayor
NATIVES FOR ZOHRAN
CREATIVE DIRECTION · BRAND STRATEGY · DIGITAL ORGANIZING
THIS PROJECT HIGHLIGHTS MY WORK SHAPING THE VISUAL IDENTITY, MESSAGING, AND DIGITAL PRESENCE FOR NATIVES FOR ZOHRAN, A COMMUNITY-DRIVEN INITIATIVE SUPPORTING ZOHRAN MAMDANY’S CAMPAIGN WHILE CENTERING INDIGENOUS POLITICAL POWER ON LENAPEHOKING. I DEVELOPED BRAND GUIDELINES, SOCIAL CAMPAIGN SYSTEMS, CONTENT STRATEGY, AND GRAPHIC ASSETS THAT MOBILIZED OUR COMMUNITY AND AMPLIFIED THE POLITICAL WORK HAPPENING ON THE GROUND.
MY ROLE FOCUSED ON BUILDING NARRATIVE COHESION, CULTURALLY ROOTED VISUALS, AND DIGITAL COMMUNICATIONS THAT CONNECT ELECTORAL ORGANIZING TO BROADER MOVEMENT WORK.
